PHADA Advocate Newsletter Highlights Columbia Housing Rebranding 

CASE STUDY: Rebranding Columbia Housing

The Columbia Housing Authority needed to improve public perceptions of their agency.

Efforts were initiated to provide a greater focus on putting residents first, increasing operational efficiency, creating a climate of transparency and accountability, and rebuilding public trust. To this goal, a complete rebranding of the Housing Authority was undertaken. A new primary logo brand was developed, along with subsidiary logos to reinforce the branding system. A new, responsive ADA accessible website was developed to provide online tools and resources. These initiatives moved Columbia Housing into a new era by shifting its brand focus from a Public Housing Authority to a community-based organization providing housing and related services to Columbia residents.

Columbia Housing recently received notification of 46 NAHRO Awards of Merit related to these initiatives with eight of those projects developed in conjunction with the team at Brooks Jeffrey:

• Identity Branding & Logo Design
• CommUNITY Impact Report
• E-blast Communications
• Online Staff Portal
• Online Interactive Website Calendar
• Robust Virtual Communications Website & Business Portal
• Online Income Change Self-Certification
• Power of Partnerships, We are Better Together Program Branding

Affiliate Spotlight: Brooks Jeffrey Marketing, Inc.

Founded in 1984, Brooks Jeffrey has a proven history of providing award-winning communication solutions for the Affordable Housing Industry, including Logo Development & Brand Building; Integrated Marketing Solutions; and robust Apps & Responsive Websites addressing ADA Accessibility.

Brooks Jeffrey's team has developed custom solutions specifically to address the needs of Housers. Our team of dedicated professionals can help you: TRANSFORM Your Brand; ENHANCE Your Communication; and ENGAGE Your Community.

The insight and knowledge we've gained throughout our business history provide an invaluable advantage for our clients. Brooks Jeffrey's client-centered approach and dedication to excellence propel our continued growth in the Affordable Housing Industry.

Brooks Jeffrey's experience in helping clients succeed through traditional channels of brand building has evolved to meet the rapidly changing, consumer-driven technological demands of digital media.

Our experience with the website development and digital marketing began in 1996. Since that time, our team of talented artists, writers, designers, and web developers has created thousands of successful web solutions. Brooks Jeffrey's in-house team of professionals is anchored by long-term employees in key managerial positions. Cross-training at all positions ensures client projects are completed on time and on budget. Our team has earned more than 80 national and international design awards with 32 website and marketing awards since 2018 for clients in the Affordable Housing Industry.

About PHADA

PHADA's 1,900 member housing agencies represent over 1.9 million low-income housing units throughout the United States. Our members manage small, medium, large, rural, and urban housing authorities that run programs including public housing, housing choice vouchers, Rental Assistance Demonstration (RAD), and a variety of other innovative public-private partnerships.

The Association provides its members with important information, professional development, and advocacy to help them administer adequate, safe housing for those in need across America. PHADA also works closely with members of Congress in efforts to develop sensible and effective public housing statutes and obtain adequate funding for low-income housing programs, in addition to advocating before the U.S. Department of Housing and Urban Development (HUD) on a variety of regulations governing public housing nationwide.

For over 40 years, PHADA has been recognized as the industry leader for its analysis and its advocacy. We represent our members' voice, uniquely and forcefully, advocating before Congress and HUD to make significant impacts on both the national and local levels.

Follow Us At

Please visit our website at ColumbiaHousingsc.org for more information about Columbia Housing.